Sunday, 7 June 2009

Yasmina Siadatan is the new Apprentice.

Yasmina Siadatan has won the TV reality show to become the new Apprentice to Sir Alan Sugar. She beat favourite Kate Walsh in the final task shown tonight.

The Press Association reports

The 27-year-old restaurant owner was hired by Sir Alan on what she described was the businessman's "gut instinct" despite rival Kate Walsh being in a good position to win.

Yasmina triumphed after the final task which saw the women battle it out to create a new brand of chocolates which they had to pitch to a roomful of industry experts.

Kate and her team, which was made up of former contestants Debra Barr, Ben Clarke, Kimberley Davis and Rocky Andrews, designed a box of chocolates for couples. The concept was praised by Sir Alan but he said charging £13 for a box was not commercially viable.

Yasmina's team, made up of Howard Ebison, Phil Taylor, James McQuillan and Lorraine Tighe, created a brand called Cocoa Electric which was designed to 'shock' with flavours such as basil and strawberry, and chilli-flavoured popping candy.

Sir Alan told her the branding and pricing were excellent but that the taste - which even caused one model to spit out a chocolate after filming the advert - needed work.

After winning this year's series of the TV show, Yasmina said: "I don't feel like I've beaten Kate because I feel we both deserved that job, and we feel we just had different qualities and Sir Alan needed my qualities over hers.

"(Sir Alan) described it in a nutshell when he said, 'I can't put it into words why I chose Yasmina, it was just a gut instinct'."

Sir Alan revealed that Yasmina will be working in his Digital Display division supplying display units to be used in the health care industry.

No comments:

Post a Comment