Thursday, 9 April 2009

Apprentice UK : Getting high on your own supply

Purveyors of illicit pharmaceutical - Drug Dealers to you or me - have a saying "don't get high on your own supply" and it seems that is just what team empire did in The Apprentice today, well certainly Ben Clarke and Majid Nagra were doing just that.

Sir Alan decided to mix up both the teams this week ending the boys vs. girls face-off, and the task was create and market a personal fitness product. Team Empire, which was formerly the boys team, decided initially to create something to tackle Bingo Wings. The team did a product survey and found the biggest sellers were the simplest products. The message to the Ben and Majid who were in charge of product development, keep it simple!

Did they heck, Ben obviously fancying himself as a ultimate body building dude was along with Majid, adds also sorts of bells and whistles. Well you know how a product tries to be "everything to everyone" well what Empire ended up was "nothing to no one".

It had defeat written all over it and so it proved. Enter the showdown in the boardroom and James the Project Manager took in Ben and Majid. James who had developed a reputation of talking a lot but not saying much, proved why this is the case as he astutely failed to point out his clear saving grace, which is that he had all along stressed the product should be simple.

Instead he engaged in circular arguments with Ben. As the bickering went on Majid just looked on confident that the likely apprentice to be fired wasn't him, think again Majid. In a dramatic turn, the searchlight switched to Majid and Sir Alan made clear his displeasure with what he saw as Majid just cruising along, needless to say Majid was fired.

Stand outs this week

Ben Clarke: Proved how obnoxious he can be, calling one of the other contestant obese and wallowing in narcissistic pleasure as seem more interested in demonstrating his physique than concentrating on the job at hand and to my money he should have been fired this week.

Debra Barr: Was the team leader of Ignite. Although she won, she once again proved why she will never win "cuddliest Apprentice of the year" with a barrage of snide comments and put downs.

Phil Taylor: Yes he is an estate agent, but he was the creative spark on the Ignite team and came up with the product idea that won the day. Early tip for the final.

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